Sonic Branding Solutions Acquires Premier Mobile Application Developer DeviceIQr

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Sonic Branding Solutions Acquires Premier Mobile Application Developer DeviceIQr

Acquisition Expands Porting and Development Technologies and adds Key Personnel

NEW YORK, June 5 /PRNewswire/ — Sonic Branding Solutions (Sonic), a leading mobile entertainment developer and publisher, announced today it has acquired New York based DeviceIQ, Inc. DeviceIQ is a full service mobile technology R&D; firm, application developer and porting provider to developers and publishers of mobile games and entertainment. Along with the acquisition, all employees of DeviceIQ will transition to Sonic and DeviceIQ President and Founder, Bob Pascazio, will become VP of Engineering and Porting.

“Sonic has grown its operations and staff tremendously over the past year and we are preparing for the continued expansion of our products and applications to international markets like Europe, Asia and South America,” said David JP Danon, CEO of Sonic. “The addition of DeviceIQ and its talented, creative employees will strengthen Sonic’s position as a leading innovator in the mobile space, the #1 publisher of music entertainment and personalization applications in the US, and introduce our products to a hungry global content marketplace.”

DeviceIQ has grown to become a leading technology innovator in the mobile software industry. Its range of technology, porting and production capabilities greatly enhance Sonic’s ability to bring their entertainment properties and user generated content communities to operators and off-deck providers.

“By joining with Sonic, our combined capabilities will accelerate the publishing of Sonic’s market leading applications to world carriers and enable us to more efficiently distribute the best possible entertainment for our world consumers,” said Bob Pascazio President of DeviceIQ. “In the mobile industry, expertise and large scale production capabilities are necessary to take advantage of the constantly accelerating device and network capability landscape. We can now bring it all together to create industry leading products.”

About Sonic

Sonic Branding Solutions Inc. is a leading global mobile entertainment developer and publisher with a lineup featuring some of the best selling titles in the US and abroad. Innovative technology, strong licenses and creative vision have come together in products like ToneMaker DJ, Name That Tune(R), Hip Hop Hollywood Squares(R), Screensaver Maker and more. Sonic’s applications are available through Cingular, Sprint, Verizon and many other carriers worldwide. Based in New York City, Sonic was founded in 2003 by David J.P. Danon.